The problem of preparing a person for life in the conditions of sustainable development of digital technologies and products

The article gives a brief description of the new conditions human life in world, characterized by search for optimal and effective resources sustainable development. relevance topic is due to require-ments society person. New create problems solving training specialists who are able work productively digital society. purpose study was identify degree readiness young people "digital generation" adapt educational environment, perception formats transformation education system. analysis results this can contribute development didactic principles field use technologies. One ways overcome conflict implementation ideas economy, professional system scientific direction - didactics. This provides tools that explain specifics such components as: construc-tivism, operationalism, technicalism, pragmatism, reductionism, utilitarianism. Using method large-scale monitoring respondents' answers, we found out today more ready than carriers academic knowledge. Over-coming intergenerational contradictions becoming one main modern